Opening Day for the Wilmington (Del.) Blue Rocks is still two months away, but Mother Nature didn’t do the Class A minor league baseball team any favors this week.
As a promotional offer, tickets for Blue Rocks’ first home game were aligned with the temperature. Whatever the thermostat read when the box office opened at 8 a.m. Monday, that’s what fans would pay for a ticket for the club’s April 16 home opener.
With the recent cold snap that’s moved through much of the Eastern United States recently, the temperature in Wilmington Monday morning was 4 degrees.
As a result, fans could snap up groups of eight tickets, which normally range for $48 to $88 total, for 32 cents in all, a discount of more than 99 percent, according to ESPN.
“It’s really cold here, and we want to get the fans thinking about us,” said Stefani Rash, director of tickets for the Carolina League affiliate of the Kansas City Royals.
Fans could also order tickets by phone and through the Internet, although they were charged a $5 handling fee.
The Blue Rocks sold about 3,600 Opening Day seats, and more than 200 fans took advantage of the chance to buy eight tickets for a grand total of 32 cents.
This is the second year that the Blue Rocks have held the promotion. Last year the price was 20 cents a ticket, ESPN reported.
Although the team leaves money on the table in the short term, the promotion ensues that fans experience the ballpark on the first day it’s open, Rash said.
If the temperature had dropped to zero or below, the club would have given out tickets for free, according to Rash.
(Top: Wilmington Blue Rocks in action during a game in which a ticket promotion was apparently not being utilized.)