Over the past couple of weeks no fewer than half a dozen spam faxes have come into my office pushing everything from Caribbean vacations to timeshare rentals. My first reaction: Do spammers use fax machines anymore?; followed by, how can spamming people by fax possibly be worth the effort?
Not all spammers are retrograde. Anyone who writes or reads a blog is familiar with insidious spammers attempting to post all sorts of unrelated links in comments sections for such items as Chinese manufactured goods, search-engine optimization services, the ubiquitous “male-enhancement” products and scams that purport to enable individuals to earn $87 an hour working part-time from home.
Of course, a good spam filter keeps many of these from seeing the light of day, but some spammers are particularly persistent, especially on blogs that see heavy traffic.
Google uses a complex algorithm to rank the relevancy of websites and blogs, and has worked to make sure that the actions of third-party sites – read spammers – don’t negatively affect websites.
Google has even gone so far as to devise a “disavow” tool which allows websites and blogs to basically ask Google not to take certain links into account when assessing their sites.
It would appear that these spammers are also being penalized by Google for their past actions.
The Coyote Blog noted recently that it has been receiving link-removal requests from companies that spammed its comment section in the past.
“Most of them threaten that somehow their past spamming might threaten my Google rating, when in fact they are actually worried about their own Google search ranking,” The Coyote Blog writes.
Coyote, unsurprisingly, is less than sympathetic to these online vermin. He responds to such requests thusly:
I might or might not get to it, depending on how I feel and how hard it turns out to be. I only have limited sympathy as your company placed those spam links on my site against my wishes and against the usage guidelines for the site and on posts that largely were irrelevant to your product. I had to go to considerable expense to move my server and add new software specifically to fight spam of the sort you were dumping on me. All I can say is that you reap what you sow. And as to your threats that my Google ranking is somehow in jeopardy due to your past behavior, I believe Google is fully aware of whether your site or my site should be penalized for such spam, and it is not going to be my site.
Should The Coyote Blog get around to addressing the spammer’s request, it usually adds an update to the post itself saying that “[company with link] has confessed to being unapologetic spammers in the past and a link to their site [and I include the link] has been moved from the comments section at their request and moved to the main post to give their bad past behavior more visibility.”
Hear! Hear! Way to stick it to the Man Mouse!