Here’s a marketing concept that may not have been thought out completely.
In fairness to AAA Carolinas, the organization is focusing on warning drivers about the possible consequences of driving while using a cell phone or texting, but wouldn’t throwing up a giant billboards that seeks to catch a driver’s eye also prove distracting?
Perhaps the idea is to add more realism, as in, “Hey, look at that dolt over there. He just looked away from the road at one of our billboards, lost control of his car and plunged down a ravine, to a fiery death. Don’t be like him!”
Subtle, yet effective.