Zima dead? Say it ain’t so

Slate‘s Brendan I. Koerner reports on the rise and fall of Zima, that anti-beer beverage that seemed to serve just two purposes: wooing co-eds and insulting drinking buddies. 

Anyone who doubts the power of peer pressure need only look at Zima’s production numbers, which went from 1.3 million barrels in 1994 to barely more than 400,000 just two years later. 

That was likely in inverse proportion to the number of late-night comedy jokes made about the “malternative” drink, and the wimps who swilled it.

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